In SalesForce it is possible to update your contacts, but the urgency of updating your contacts is usually low, because the are already your customer, partner, supplier or anything else. So you'll know the essential facts about them. This is different when someone who only fills in his name and e-mail on our website is requesting for our published book. This person is a lead. But it isn't possible to update this lead. Because any well-managed company wants to know a lot about their prospects.
What I hope, and maybe more SF-users, is that SalesForce will improve their service with the functionality of Mass stay-in-touch for leads. So please support me

Kind Regards,

Paul Spikmans
MarketingMonday